User Experience
Internet business environments are often frustrating for online customers or prospects. Sometimes they are intimidating. While new media technology enables users to access the information they want, when they want it, the experience can be a negative one. The challenge is to create a positive experience for the user through smart, efficient interface design and intuitive navigational architecture. Plexus is known for designing user-friendly applications that result in more efficient operations, repeat customer traffic, and healthy ratios in prospect conversion.

Design
How you look often defines your level of success in today's competitive marketplace. But image is more than physical. Our creative concepts embody research, strategy, content, design, and technology. It's a holistic approach to maximize your online image. Making information easy to access, products and services easy to purchase (and interactive applications easy to use) is accomplished through smart, efficient interface design. Our designers are masters of intuitive “look and feel.”

Copywriting
Plexus has award-winning writers, plus a network of professional freelancers who have migrated to the digital marketing world from the various disciplines of advertising, direct marketing, and journalism. Copy requirements differ widely because every client, target audience, and strategy will vary.

Whether it's a compelling institutional message for an international bank, a dynamic call-to-action for a direct response offer, or a white paper on global branding, Plexus has expert wordsmiths available to write and edit in several languages. We often retrofit client copy prepared for use in traditional print media into copy appropriate for interactive media presentation.

eBuyer® eCommerce Software Solution with Web Hosting
Plexus M/2’s e-commerce solution enables companies to conduct business online. With eBuyer®, our e-commerce software solution, your products can be merchandised, sold, and orders shipped (or sent to a fulfillment center).

Also with eBuyer®, billing, shipping and handling fees, and sales taxes are automatically computed and executed. Plus, tracking and reporting is automated with eMetrics®. You'll also be able to add/edit/delete items and descriptions of products and services 24/7/365. Your transactional processes become fully automated, customer relations are enhanced, and the reach of your business is extended to a global marketplace.

Data Warehouse Engineering
Plexus has considerable experience in designing custom database platforms and integrating "Boxed" database software for all types of businesses. A computer's primary value consists of the data stored within it. A well-designed database will improve the performance of an interactive marketing application. Our information storage and archiving systems feature data exporting, automated data searches, and are engineered for scalability.

Data Mining and Modeling Tools
Plexus designs custom programs and flexible platforms to capture and subsequently extract relevant information from database files. Our data modeling tools help to identify the specific data required. And since information is worthless unless it is put to work, our modeling tools determine what to do with it once it is captured. These custom tools are excellent for customer profiling, and data analyses to aid in the forging of new corporate strategies.

Hosting
Since 1998, we have provided our clients with one of the most sophisticated dedicated server networks to host their Web site and applications. At Plexus, client data storage and bandwidth allocations are very generous.

Our distributed network of servers is located within a Tier 1 Category 5 Storm-rated facility. Each Plexus client has non-stop connectivity via a powerful Overlay Network that continually analyzes the traffic situation on every major Internet backbone. It then selects the path of least resistance to deliver mission-critical information and communication faster and more reliably.

Managed Services
Timely content updates keep your marketing programs fresh and interesting. Our self-administration applications easily manage Web sites that are rich in content. However, some sites are more difficult to manage because self-administration tools require a consistent content format.

Our Managed Service Agreements are ideal for busy clients who need their content professionally managed. Plexus network administrators oversee our dedicated servers 24/7/365. Updates are timely, regardless of the time zone.